Pradeep J.
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05 CASE STUDIES · 2015–2026
01
Re-designing Call Review
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The most-used page in Wingman → Clari Copilot had accumulated years of bolted-on features and served none of its users well. Rebuilt around a single question: can you find the right moment in any call? A large NPS jump and fast AI-summary adoption followed. Zoom later arrived at the same structure, independently.
2023–2024 · DESIGN MANAGER · CLARI COPILOT
02
Storefox Voice AI
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Voice AI for QSR restaurants. Cohort analysis surfaced a core problem: area managers were ghosting before they saw any value. Restructured IA, command-center dashboard, design system in flight. Shipped, engagement climbing, next phase already in motion.
2026 · DESIGN LEAD · STOREFOX
03
Building Design at Asato
BUILDING
Founding designer at an AI agents startup. Built the design function from scratch, hired out the product design team early, run as a product/design hybrid: writing PRDs, driving feature strategy.
2024–2025 · FOUNDING DESIGNER · ASATO
[ coming soon ]
04
Unification at Clari
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Bringing the acquired products into a single platform. A shared login, unified navigation across the suite, and the data finally flowing between them. Fewer login tickets, cross-product usage trending steadily up.
2022–2024 · STRATEGIC DESIGN LEAD · CLARI
05
Indelust
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My first job out of design school. A high-end e-commerce and physical store for ethically sourced fashion, art and design from independent makers across the Subcontinent. I shot the products, built and ran the site, designed the print and packaging, and helped run the campaigns. Mostly graphic and web design — so it's a gallery, not a case study.
2015 · GRAPHIC DESIGNER · INDELUST