Pradeep J.

Things I make
when nobody's asking.

← no stakeholders were consulted

Now building

Three products · nights & weekends

Illustrated world map with dishes (burger, pizza, ramen, curry) pinned to the regions they come from

An atlas of food evolution. An interactive data-viz app that traces the ancestry, migration and evolution of the world's most beloved dishes, from biryani and pizza to sushi and chocolate, across 12 lineages and hundreds of regional variants spanning millennia.

Cross-section illustration of soil layers with a broken computer, keyboard and chip buried at different depths, a dinosaur skeleton in the middle strata, and grass growing at the surface

The memory layer for seed-stage product teams. A Decision Log that keeps the reasoning behind every call, and a Research Assistant that helps non-researchers run sharp, falsifiable user research. Solo-designed and built.

Illustration of a hedgehog in a scarf carrying books, following a trail of books ahead

Blurb

COMING SOON

A personal library app for people who own physical books: catalog your collection by scanning a shelf, track who borrowed what, and never buy a duplicate again.

built for a library of 2,000 books
and a lending problem
that got out of hand.

Photographs

Once for hire · Now only for myself

Terraced rice fields

NEG. 01 · RICE TERRACES

Volcano valley panorama

NEG. 02 · VOLCANO VALLEY

Figure standing on a dock under a starry sky

NEG. 03 · NIGHT, ON THE DOCK

Starry night sky over the sea

NEG. 04 · NIGHT SKY, OVER THE SEA

Faint glow on a dark shoreline at night

NEG. 05 · GLOW ON THE SHORE

Stars over a still lake with a small jetty

NEG. 06 · LAKESIDE STARS

Palm trees silhouetted at dusk with a lit lantern

NEG. 07 · DUSK, AMONG THE PALMS

Abstract motion-blur study of light and texture

NEG. 08 · MOTION STUDY

Street view from inside a shaded cafe doorway

NEG. 09 · OLD TOWN CAFE

Old town street lined with colonial-style buildings

NEG. 10 · OLD TOWN STREET

Colonial-era clock tower against a cloudy sky

NEG. 11 · THE CLOCK TOWER

Band performing live under blue and red stage lights

NEG. 12 · LIVE, ON STAGE

Singer in silhouette against a green stage screen

NEG. 13 · LIVE, IN SILHOUETTE

A former wedding photographer and videographer's camera roll never really retires. A running set of selects.

From the archive

A grab-bag of older work, all mixed together: hand-painted Flash backgrounds from my background-artist days, kinetic Beatles-lyric animations made with friends, and a stack of posters and album art. Some paid, some just because a concept wouldn't leave me alone. Filter it, or just wander.

IKKYU · BRAND LAUNCH

Canyon ruins background scene, cinematic crop — CANYON RUINS

'It's been Agatha all along', layered kinetic typography animation — AGATHA, ALL ALONG

Phenomenal Woman portrait poster — PHENOMENAL WOMAN

Hey Jude postcard-style animated title card — HEY JUDE

Close-up on a carved stone pillar background — THE PILLAR

One More Light: Remembering Chester, word-cloud portrait poster — REMEMBERING CHESTER

'We all live in a yellow submarine', woven ribbon typography animation — YELLOW SUBMARINE

Terror Jr 'Come First' album cover, vinyl mockup — COME FIRST · LP

Dense jungle marsh background scene — THE MARSH

Pixel gradient texture animation — GRADIENT STUDY

The Fashion Review magazine cover concept, gradient study — FASHION REVIEW · V1

Jungle canyon cliff background scene with banana tree — THE CLIFF

Ribbon wave abstract animation in the same style — WAVE STUDY

'You'll Be Back', King George III lyric poster, Hamilton-inspired — YOU'LL BE BACK

One More Light tribute poster with starry night sky — ONE MORE LIGHT

Daniel Sukumar and Bharath Diwakar live comedy show poster — COMEDY NIGHT BILL

The Fashion Review magazine cover concept, warped stripe study — FASHION REVIEW · V2

Marquis De Lafayette 'C'est Moi' album cover, vinyl mockup — C'EST MOI · LP

MORE AS IT SHIPS ✱ THIS PAGE IS A WORK IN PROGRESS, HAPPILY